In the context of new retail, "people, goods, and places" are constantly being reconstructed, and new marketing models centered on "people" are rapidly emerging. On traditional e-commerce platforms, consumers generally "find goods", that is, search-based purchases. However, with the emergence of product homogeneity, it is easy for "people" to find "goods", but it is no small challenge for "people" to find "your goods".

This involves a question about "how to acquire customers at a lower cost, how to increase the viscosity between enterprises and customers, and then promote the realization of traffic". With the development of the mobile Internet, consumers have been able to shop at any time and in any scene. By building their own brands, they can obtain "private domain traffic" to meet the needs of consumers and create an undifferentiated shopping experience for consumers. This is the way of new retail growth.

Recently, Guangxi Fanbo Technology Co., Ltd. has established a development model of "creating private domain traffic and expanding new retail channels" for the majority of enterprises by registering the domain name "China Saihuang. Mobile" and opening a micro-entry.

Regarding public domain traffic and private domain traffic, there is a vivid explanation: "Public domain traffic is like all registered users of the JD platform, and private domain traffic is the part of the population that buys your company's products." Once an enterprise chooses a platform to settle in, it is equivalent to entering a public domain traffic pool. Now the traffic on the platform is getting more and more expensive, the cost for companies to acquire customers is getting higher and higher, and the traffic bonus is gradually disappearing. In the field, maintain its own growth momentum. In order to obtain private domain traffic and convert customers, Guangxi Fanbo Technology Co., Ltd. uses online live broadcasting, community marketing, and portal integration to accumulate private domain traffic, improve conversion, and promote sales growth.

Among them, the entrance integration form of ".mobile" domain name is adopted to promote the conversion of "public domain traffic" to "private domain traffic", which gives people a refreshing feeling. It is understood that the "China Saihuang. Mobile" registered by Fanbo Technology is a general domain name approved by ICANN and approved by the Ministry of Industry and Information Technology. After registering the domain name, you can get a micro-entry. The company takes advantage of the integration of the micro-entry to integrate the original official website mall, JD.com Multiple e-commerce channels, such as shopping malls and hot sale sessions, are unified under one domain name (brand), and multiple contents such as maps, contact information, and messages are aggregated at the same time, and the unified micro-entry is used to complete the conversion of "private domain traffic" of enterprises.

The person in charge of the marketing of Fanbo Technology said: "The company is considering printing the label of the "China Saihuang.Mobile" domain name on the outer packaging of the product to promote this unique brand label to customers. Once customers purchase products, just remember The words "China Saihuang.Mobile" can be accessed through the mobile browser and directly reach the micro-entry. In this portal, no matter which platform the customer goes to consume, visit the official website or JD.com, they actually stay on the platform we opened , which transforms the original public domain traffic into the private domain traffic of the enterprise."

Guangxi Fanbo Technology Co., Ltd., formerly known as Guangxi Fanbo Energy Saving Technology Co., Ltd., was established on May 31, 2011 in Nanning, a green city. The company's new energy-saving and environmental protection products meet the national quality and technical standards, and have obtained the China Famous Brand Certificate and the China Green Environmental Protection Product Certificate issued by the China Brand Quality Management Evaluation Center. Fanbo Technology always adheres to the operating principles of quality, safety, and integrity first, and constantly develops and innovates to expand its business scope. From 2017 to 2019, Fanbo Technology decided to focus on the development of environmentally friendly food, registered the Saihuang trademark, and launched a series of products such as Saihuang Crisp, Saihuang Nougat, and Saihuang Saqima. The company advocates the production concept of natural, environmental protection and safety. Each product has been carefully crafted from research and development, production to sales, and most of the manual processes have been inherited. As always, it follows the strict quality assurance system requirements and high-end quality , Unlimited creativity, thoughtful service to win the recognition of the market.